Very interesting. The layering makes it more effective against corrosion than traditional plating, which I understand to be just a single, homogeneous coating. It can also add toughness by prevent cracks from propagating between layers (Samurai sword analogy).
Cost and uniformity of plating thickness will probably dictate its application. The part still needs to start with some sort of form/substrate, e.g. machined or 3D printed part, I believe.
The parts shown in the video were round, which have traditionally been easier to electroplate due to uniform distance between the part surface and the anode (hard chrome). I'd be curious to know how well their technology works on prismatic parts with internal features.