Gearhead,
I don't know how bad the HF drills are, but assuming they are high speed steel, are you using cutting oil and the correct speeds?
What I mean is, the best drills won't last if you don't observe those rules.
I find many people don't like the mess of cutting oil, but the difference it makes to drill life is huge. I never drill without it. I use the a Rocol product (I reckon it sharpens drills
), but there are plenty of others.
And speeds, generally go slower than you think...most machines have too many high speeds....depends on your drill press, but if you can get down to say 150 rpm for drills over 5/8", 400 for 1/2", 600 for 5/16", (these just guesstimates from memory) your drill life should be fine.
If the drill spins in the chuck or the belts slip, it usually means the drill is blunt.
And plenty of cutting oil!
Apologies if you are well up on this, but I have been using cheap Chinese drills at a friends place recently and find they seem just fine if you look after the speeds and cutting oil.
ps, not saying you shouldn't buy good drills, I would.