Some sad facts of life.
Sales is emotion based. Excitement sells. Anger sells. Hate sells.
Politics is sales based. Where can I get the most money and numbers?
Activism is sales based. Where can I get folks to march in the street, maybe get arrested, donate money, and write their elected reps.
Logic and common sense are actually offensive to those the activist and the politician speak to on more than a verbal level. Quickest way to permanently lose their audience.
It's only the few, thinking people who appreciate logic.
The audience of the politician is not seeking to be persuaded, they seek to be whipped up, and entertained with stuff they already agree on.
We have several difficult tasks ahead of us as gun owners.
1. Take the media high ground. Today's media is froth-at-the-mouth anti-gun. Encourage gun-friendly youth to pick the media as a career. This will take decades, but is crucial. See the success of Jews, blacks, and gays. Once they had taken the media high ground, no idea could stand against them.
2. Find the emotional argument to choose pro-gun. Not much explanation needed, here.
3. Be willing to march, donate, write, sit in, attend town halls, even to be arrested. The group that is willing to sacrifice, even to sacrifice their bodies to the cause, will win in the end. It is the emotion of their sacrifice that will attract the media. See above. If you feel you don't want to do that, you have already given up.
4. Teach responsible firearms ownership. Teach Eddie Eagle®, concealed carry, the NRA courses, even just teaching your children helps. If we stop, they win.
5. Actually visit your elected reps when they are near you. Be polite. Dress for success. Let them know how you feel, and be prepared to quote numbers of your friends who feel like you. Money and numbers. Visit more than once.
6. Band together, join clubs. Again, money and numbers.
It's the age old question you are answering, "Just how badly do you want this?"