Single phase reversing
With single phase motors, it's going to depend on the type of motor. Reversing split phase or cap start motors is accomplished by reversing the "polarity" of the start winding with respect to main winding. Start winding leads are usually marked 5 and 8. Since your leads aren't marked, you will need to dissemble the motor and find the start winding leads. One side can be realily found; the one that goes to the start cap and or the centrifugal switch. If the other end is not visually obvious, use a meter or test light and find continuity.
Some motors were not intended to be reversable and may not have the other side of the start winding "brought out" in the form of a lead. The common connection to the main winding is soldered and tied up within the windings.
Diagrams for common winding configurations can be found in many electrical and motor reference books and on the web as well.
Good luck
-Tom