We go through over a dozen AlTiN coated endmills cutting steel in the same amount of time it takes to go through one ZrN coated endmill for aluminum (based on our tool timers that track time in cut). That's a conservative estimate. In some cases it's more like 20-30, depending on the application. Cost of the tool is inconsequential when it comes to aluminum. We use Maritool's 45 degree helix variable 3-flute with a rainbow ZrN coating.
If you want your process to be dead reliable, start out with a good tool, and then put it in a good holder and pay attention to coolant flow and good toolpaths. In almost every case IME, tool breakage is caused by chip welding due to bad coolant flow or tool burial. A toolholder with TSC coolant jets in the nose helps a lot, but there is, of course, cost associated with using TSC all the time. We only use it when pocketing. Running the coolant slightly rich, e.g. 10% instead of 7%, helps too, but there's cost associated with that as well.