Banner Ad: Why "ISO" Only For Turning?

[EPAIII]

I was looking at a banner ad at the top of this BB's General page. And, YES, I do look at many of the ads. This one was for Neo Iscar Tool Advisor and it showed a number of 3D graphics to call your attention to different machining operations: Boring, Threading, Reaming, Hole Making, Milling, and Groove-Turn Parting. All of them were labeled with those exact terms. And in the middle of that group was another labeled "ISO-Turning". The 3D graphic showed a simple depiction of turning/reducing the OD of a cylinder. I have not seen that term before.

So, I am curious. What is "ISO-Turning"? And how does it differ from just plain turning? I am not asking for the simplistic answer. I understand that ISO (International Organization for Standardization) publishes "ISO" standards. And they are applied to manufacturing processes. What I am asking is WHY this company seems to be singling out turning. Why do they not feel it is necessary to apply ISO standards to other processes or at least to SAY that they do. What I am asking is, is there some deep, dark, hidden thing going on here.

So, why is turning the only operation that rates the addition of the "ISO" prefix?

 

[Peter S]

I haven't seen the advert, so this might be incorrect...

ISO = "In Search Of". I have come across this on the occasional PM post and had to look it up (slang acronym).

 

[sfriedberg]

EPAIII, I have wondered the same thing. My best guess is that ISO in this context refers to standardized indexable tooling, as opposed to manufacturer proprietary tooling.

 

[Lewie]

Again ? The STUPIDITY of using abbreviations without identifying them . Maybe/probably/ Who knows???
" I don't know what you mean, only what you said"
...lewie...

 

[Luke.kerbey]

Again ? The STUPIDITY of using abbreviations without identifying them . Maybe/probably/ Who knows???
" I don't know what you mean, only what you said"
...lewie...

It’s an acronym, not an abbreviation.

 

[TeachMePlease]

Because there are ISO defined inserts and ANSI defined inserts. They're using the ISO classification.