Per your second photo, looks like you have checked Vintage machines on OWWM.
As the paragraph states right after the photo "Motor is built on the shaft" or WTTE.
I don't think that small tail end bearing is highly influencing, all the real loads are on the 2 larger cutterhead bearings.
You have to take the motor off the shaft, starting at the far end bell.
Then the fan.if there is one, and housing.
Then remove the rotor. Be careful of the key if it is in a stopped groove, if the key sticks in the rotor, it can rise up the ramp of the stop where the keyway cutter ran out, and wedge the rotor, and start to expand it. You want the rotor sliding free over the shaft and keyway. (DAMHIKT. Something to do with replacing the bearings in my R.D Eaglesfield direct drive saw, but i'd rather not remember)
If you don't get crazy and work carefully, most rotors are more a snug sliding fit, not originally a press fit. Thump the end on a block of soft wood, rather than a puller, as a first attempt. Just keep track that the key stays behind.
My 16" Fay & Egan jointer is also set up that way.
smt