This reminds me of the guy that didnt like the cost of...wood...gas...steel, ect so he is going to build his own plant to make what he wants CHEAP!!! lots of luck, stick with your supplier and do what you do best...Phil
Again, if its who I think it is, they have significant in house machining, rebuild machines all the time, and have a centerless grinding division. As in, this is a factory, not a guy who is gonna mill his own trees to build one house.
I knew a guy who worked at a mill that did a lot of large scale upsetting- Acmes that ran to a half a million pounds worth of machine, with hundreds of tons of force. Even though their main job was making the forgings, they HAD to become experts at rebuilding the machines, because there was nobody else out there, in the world, with as much experience with 80 year old machines.
These wire straightening machines are a pretty obscure thing, with 3 to 5 manufacturers, some of whom are no longer in business, dominating the industry, and the OP sells parts to the users of these machines.
Making the exact right part in house seems to me to be preferable, in the long run, to relying on a job shop that doeant know or care about the specifics of your industry. If times are good, they are busy, and you get pushed back in favor of the bigger jobs. If times are bad, they go under.
Me, I have always spent money I probably didnt have to to buy machines and bring as much as possible in house. And even if I have certain machines that only get used 2 times a year, its been worth owning em.