They are good biscuits/cookies. Imagine if instead of the durable and revered tin that instead they could use a very good box? It does not likely matter much as the cost likely is minimal Of tin vs paper box.
I agree the tins seem better and paper boxes can depend on proper shipping to provide the cookies whole.
The main thing is cookies/biscuits are received by the customer in the manner which the customer wants. There are other great cookies to be had most of which are not on the diets of some persons. These would be heart patients really whether they or anyone else might like it or nor not.
myself I will continue to buy these cookies in Their tins for gifts because they are very tasty.
My wife and I have been known to pay a little more for a product to get the empty container as well as the product.
The tall pineapple juice cans are just the right size for 4" dust collector hose. It is cheaper to buy a trigger spray bottle of something at the dollar store then to buy an empty sprayer at any other store, etc.
I used to feel dumb when I could not open up a box and get the stuff inside out. I thought it was jammed in too tight, jostled in shipping jamming even more.
Then I worked in a cannery and watched. They do not put the cans into a box, it is too tight a fit. They fold the box up and glue it shut around the cans. So there really is no way to get them out without damaging the box.
How are these biscuits made in DK for so low a price?
Two factors, the Danes are very efficient and have a good work ethic and probably more importantly, the ratio of pay between workers and executives is tiny compared to USA. Here in USA the CEOs and their horde of ass-kissing followers absorb so much of the profits that costs must be cut to the extreme, hence so much production outsourced to low wage countries.