Mickey_D
Stainless
- Joined
- Apr 18, 2006
- Location
- Austin, TX
An equipment sales guy dropped by last week - Doosan used to be their main line but after all of the juggling of two years ago they lost Doosan and took up Samsung. I looked at the Samsung machines two years ago at IMTS and they seemed like pretty nice machines but I did not see their booth this year. I asked him about it and he commented that due to licensing and name ownership they rebranded to SMEC and I tried not to laugh but failed miserably. This has to be one of the worst brand names ever.
Instead of nice looking Korean machine tools with a rising reputation the following things came to mind. Just the sound of the name makes you think of something nasty - like "That is some nasty smec that I stepped in" or "There is some funky smec growing in my coolant tank" or "I caught a bad case of smec and had to get a shot of penicillin and a hammer to get rid of it". How much sul did they drink when they settled on this name? Can you imagine the look on the American reps faces when they learned of the new name? I am sure that these are nice machines but what the hell were they thinking.
Instead of nice looking Korean machine tools with a rising reputation the following things came to mind. Just the sound of the name makes you think of something nasty - like "That is some nasty smec that I stepped in" or "There is some funky smec growing in my coolant tank" or "I caught a bad case of smec and had to get a shot of penicillin and a hammer to get rid of it". How much sul did they drink when they settled on this name? Can you imagine the look on the American reps faces when they learned of the new name? I am sure that these are nice machines but what the hell were they thinking.