Steve
That's a good question and the answer regarding the brand depends on the materials you cut and your machine.
The justification however is very simple.
Say you get the Hard brass wire for $50/spool, and get Gisco Mega-D for $110/spool.
Gisco gives you an all around 15% < very pessimistic estimate > increase over the brass.
Typically an 5KG spool lasts 12 hours, and your shop rate is $50 / hour.
Calculate this:
1 spool of brass will get you 12 x 50 = $600 worth of work at the cost of $50.
1 spool of Gisco will get you 12 x 50 x 1.15 = $690 wort of work for $110.
Profit from Brass : 600 - 50 = $550
Same from Gisco : 690 - 110 = $580
Add in the fact thet your machine runs for 15% less time, parts are done 15% quicker, better wire gives you a more reliable cut etc etc..
I think its a no-brainer to go with ANY wire that gives you speed increase for straight burns.
Now to answer what works for me: I use Hitachi HBZ for brass < nowadays only for Aluminum cuts > for coated it's Gisco Mega D or Topaz, or Sumitomo SZR.
On the other hand, have had absolutely no luck with OKI or any of the Korean and Indian wires.
Again to remember: Your Mileage WILL vary !!!