Here are a few ramblings from a "lifer." Aside from very short, beginner jobs before I "grew up," my only real work experience is my self taught self employment.
Yep, cash flow is what it's all about, and the sooner you accept a bit (however much you can afford) of accounting help, the sooner you'll get that under control.
When my partner and I started our business 35 years ago, we figured we'd have it handled by our skills in the trade alone. Naive thinking, that, and it wasn't too long before we realized that some accounting and business courses would have been a REAL benefit.
Now, after all that time, we've weathered some SERIOUS ups and downs, including a couple of years of negative (really!) income. We simply wouldn't have survived the mid 1980s if we'd carried ANY debt at all. Many of our "competitors" along with lots of factories and suppliers were flushed right out of the system during that time. When the industry recovered, we did too, and were there to pick up the pieces with a serious jump on new competition.
And, sure enough, we turned into our fathers, who'd spend hours talking about the Great Depression and what it took to survive. Our depression centered around 1984, when 85% of the acoustic guitar market literally disappeared thanks to MTV, disco, the "demographic bulge" changing its activities, and a general national recession. We talk about those times a lot, and make dang sure we're not leveraged at all, because survival of our business is the most important thing in our lives (except family.)
Working for yourself means that your boss is an asshole and the crew is incompetent! So, you'll spend far more hours working. But, the upside is that if you're lucky enough to have a dream, you won't have to "get away" on vaction just to decompress! In fact, in those 35 years, I've taken exactly two vacations of two weeks' duration each. My partner, Richard, has never been gone that long. What better place to be than our very own shop, where we have created a place to live and be a part of the community!
Days off, for me, are spent working on developing tools and techniques for my trade (Metalworking Content) and on my Web site. I moderate three discussion forums, write and photograph articles for four magazines and the occasional book, serve on the board of directors for our national professional association, and do some consulting for on the of the suppliers to our trade. On top of that, I'm a guest instructor at the oldest school of lutherie, and I attend the national conventions and symposia, where I present working demonstrations or lectures.
If you'd like to be well known, the Web can do it for you, but it takes some effort. In the 6-1/2 years of my Web site's existence, I've become the second (maybe first by now, but who's counting?) best known guitar repairer in the world. If you type "Frets" or "Frank Ford" into Google, I usually come up right at the head of the list.
I still don't know if it does me all that much good to be so visible, but, hey, it can't hoit! And, it does give me a chance to do some good for the community that has supported me for all these years.
Is every day "Happy, Happy - Joy, Joy?" Of course not. But in the balance, it's great to be one who wouldn't trade his job for any other!
Cheers,
Frank Ford
www.frets.com
Gryphon Stringed Instruments