You know, today I had that thought, ordering them individually. I called Norse this morning and had a long conversation with customer service. I explained that the blow molded case was sized for the 1 inch bit, and consequently the three smaller bits were able to bounce around, nicking the edges. First I asked if there was supposed to be a foam insert. "No, no foam is put in the boxes." Then I explained the issue to her. "haven't had any complaints about that issue." OK, Now you do. "can I send you these damaged ones and you send me a new item with foam specially put in before shipping?" "No, we only sell to distributors." Can you send a specially packaged one to a distributor for me?". "No, we don't do special items like that. Talk to a distributor."
I was surprised that a manufacturer would have so little regard for one who is specifically trying to buy their made in US product.
The drill bits looked nice, I'll investigate buying them individually.