Roboman01
Plastic
- Joined
- Jul 6, 2011
- Location
- Schenectady, NY
So, there's been 50 million threads on here asking "hey I'm a job shop, how do I get work?" and of course, they all have roughly the same answers. Cold calling, knocking on doors, pounding pavement, whatever you wanna call it. Thing is, there's not a whole lot on here about making the most of that, at least that I could find, and marketing is a pretty damn important aspect of shop ownership that seems to get overlooked quite a bit. I'm in a spot where I need more work ASAP, and I'm going to start making my rounds to any company that seems like they might need something even vaguely related to job shop work. I know how to talk to people, but I want to step it up past the bare minimum, especially since it seems like we have to try twice as hard to prove ourselves as a shop owned by mid 20-somethings.
I wanna see your guys' line cards and whatever else you bring with you to these meetings because I need to put together a kit for us and I'd appreciate any inspiration or suggestions I can get. Things to include, things I definitely shouldn't include, etc. - how much info and text should be on there? I personally don't like seeing paragraphs on flyers because it offends my design training, but I know that sometimes "the way it's done" in this industry goes against the grain of what I've been taught. Anything that really stood out to you among the others? I'm sure there aren't a ton of members with significant graphics backgrounds here, but there's a whole lot of you who are the same type of person I'm trying to sell to, so I figure it makes sense to ask the people on the receiving end.
My current plan is to set up a pelican case with our business cards, line cards (that aren't designed yet), example parts, stickers, and maybe even some little machined widgets that we can leave with the customer. I'd love to see any examples of parts you guys use for that too if you have them. Kinda wanna do something different from the typical tradeshow bottle opener or divot tool, something that demonstrates our capabilities and looks cool but is still pretty quick to run in downtime.
I'll post my line card draft when I finish it up (hopefully tonight) for feedback too.
I wanna see your guys' line cards and whatever else you bring with you to these meetings because I need to put together a kit for us and I'd appreciate any inspiration or suggestions I can get. Things to include, things I definitely shouldn't include, etc. - how much info and text should be on there? I personally don't like seeing paragraphs on flyers because it offends my design training, but I know that sometimes "the way it's done" in this industry goes against the grain of what I've been taught. Anything that really stood out to you among the others? I'm sure there aren't a ton of members with significant graphics backgrounds here, but there's a whole lot of you who are the same type of person I'm trying to sell to, so I figure it makes sense to ask the people on the receiving end.
My current plan is to set up a pelican case with our business cards, line cards (that aren't designed yet), example parts, stickers, and maybe even some little machined widgets that we can leave with the customer. I'd love to see any examples of parts you guys use for that too if you have them. Kinda wanna do something different from the typical tradeshow bottle opener or divot tool, something that demonstrates our capabilities and looks cool but is still pretty quick to run in downtime.
I'll post my line card draft when I finish it up (hopefully tonight) for feedback too.