My father has spent his entire life becoming one of the best electroplating companies in North America for chrome, gold, nickel and more. He has done all the plating on many show cars that have sold high at Barret Jackson and been in magazine articles but he is too old school to know how to market himself and the special high quality of his shop. I've seen him save parts that clients thought would be scrap and when it's a very rare part that is valuable all of itself! I think being the best at what you do can keep you busy IF you know how to inform the people that need what you do and value getting high quality and don't mind paying what that extra quality should cost. If they don't know you exist then it really doesn't matter.
Unfortunately he is out of Mission, British Columbia, and I'm out of Alberta so I'm not much use to him. I would love to hear ideas on how best to market a unique process like his these days. I was thinking shows like "Lost Car Rescue" on the History channel as those guys are out of BC too, but I honestly don't really know that industry nearly well enough to have an informed opinion about it.